Nueva
FMCG • Home style Spices
Nueva is a range of spices built on recipes passed from the founder’s grandmother to her mother, and now to her. The brand needed to carry that homemade warmth across every blend, so each pack felt as trustworthy as a family spice box and as clear as a modern grocery brand.
Discovery:
How do you turn a family’s spice box into a range that strangers will trust? How do we add a layer of nostalgia to design?
Our Way:
We built the brand around the idea of a generational recipes: one warm, consistent system with a distinct gradient asset for each blend. The identity, packaging and stationary tells the family story while making every variant easy to find and recognise at a glance.
“Nueva was about translating something deeply personal into something that could be shared. A family recipe, made with care, now ready for many more kitchens.”